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Highlights of the changes we've seen in the last few weeks include:

• Interest has increased overall (attached graph) with the largest areas of growth:
• 65+ group had the largest increase (157% higher) of new volunteers searching
• Age 25-34 remains the largest group of existing volunteers looking to serve
• Males increased by 5% (a major shift from our monitoring in the last year)
• Volunteer Alberta accounted for 13% of referral traffic

**Organizations should think about tailoring the message and opportunity to match new interest as it is important in meeting that interest.

Some key observations we've made regarding these changes are: 

• Interest in volunteering is exceeding pre COVID-19
  • This shows the level of care and compassion we have for our communities, we all want to help
• Individuals are still looking for regular opportunities to volunteer 
  • Tailor your message for new volunteer interest
  • This is important as prior to AGMs there still is a requirement for new board positions
  • Typical volunteering roles still need filling like translation support
• We need organizations to adapt their positions to virtual volunteering
  • Organizations may need more support from capacity builders in adapting resources to virtual work for staff
  • Organizational infrastructure support for virtual work with staff needs to extend in the same way to volunteers
  • ONN/Imagine Canada have a webinar series beginning on April 2