Marketing Director - The Hope Initiative Foundation

This individual is responsible for creating and updating marketing content, organizing folders and ensuring social media plans are made and adhered to. They will develop marketing strategies to position our services, differentiate them from our competitors', enlist distributors, and ensure clients understand why they need our services.

Main Responsibilities: 
- Create promotional materials to increase brand communication and customer loyalty. Identify consumer trends and adjust marketing strategies
- Check the social media of all branches to ensure brand guidelines are being adhered to
- Communicate with Marketing teams of all HOPE branches
- Oversee marketing schedule for all social media platforms
- Receive graphics request and allocate tasks among team using marketing task list
- Ensure all branches have access to necessary marketing resources
- Keep track of links on published documents and ensure they remain active
- Develop and implement social media strategies, oversee running of various social media platforms
- Create, update and ensure adherence to marketing strategy documents and social media
- Approve of all external content to ensure it adheres to brand guidelines and effectively addresses intended audience

Time Commitment:
- All HOPE director and general meetings - once a week.
- All Marketing committee meetings - once a week.
- Communicate with the HOPE executives through messaging or calls as needed.
- Hours of commitment may vary; approximately 6-10 hours per week.