- Work remotely
- Flexible in schedule
Google Ads Specialist (Remote, Part Time)
Ongoing
Organization: Right to Live Canada Location: Remote (Canada-wide) ------ About Right to Live Right to Live is a federally incorporated nonprofit (est. 2023) focused on ending food insecurity and poverty among Canadians with disabilities. We fund disability-friendly food programs, advocate for accessible housing, and run national awareness campaigns. The infrastructure is in place—your digital skills will help us scale. ------ Your Impact Google donates US $10k/month in Ad Grants credit to every eligible charity. You’ll turn that allowance into: - steady monthly donors - high-energy campaign-based drives - a growing newsletter list - broader reach for advocacy & education work You’ll own strategy and day-to-day execution while collaborating with our content and Wix web teams. This is a non-profit in the start-up and development stage, so an ability to work from scratch is essential. Meanwhile, this also means you've huge freedom, a full ad grant to access and room to grow. ------ Core Responsibilities - Oversee and optimize our Google Ad Grant—keyword research, ad copy, bid tuning, compliance. - Coordinate with web devs to ensure paid-search landing pages in Wix are conversion-ready; recommend layout or copy tweaks. - Map and track funnels (donation, newsletter, advocacy) by setting GA4 goals, Tag Manager events, and UTM conventions; request tech help when custom code is needed. - Iterate relentlessly: A/B-test ads & pages, prune low-quality terms, and lift CTR, CPA, and ROAS. - Report monthly using Google Data Studio (Looker Studio) templates—translate metrics into clear, actionable insights for staff and board. - Advise the wider team on on-page SEO, Ad Grants policy changes, and future channel expansion (YouTube, Display, Performance Max). ------ Ideal Skill Set (Intermediate Level) - 1–3 years hands-on Google Ads Search & Display experience; prior Ad Grants work strongly preferred. - Working knowledge of GA4 and Google Tag Manager for basic conversion tracking. - Comfort using Wix (or proven ability to learn it quickly) to place tags, adjust SEO settings, and tweak page content. - Solid grasp of PPC fundamentals, keyword strategy, and landing-page CRO; basic understanding of SEO. - Strong analytical chops in Google Data Studio and Excel/Sheets; can explain results to non-marketers. - No formal certification required—demonstrated results trump certificates. ------ How to Apply Email volunteer@righttolive.ca with subject “Google Ads Volunteer – [Your Name]” and include: - A brief note on why the mission excites you. - A link to your résumé or LinkedIn. - (Optional) One quick optimization you’d test first on a brand-new Ad Grants account. Rolling review—goal to onboard by July 15, 2025.
Why should you volunteer for this opportunity?
------ What You’ll Gain - A marquee portfolio case: scaling a charity’s Ad Grants account from zero to full capacity. - Collaboration with seasoned marketers, designers, and nonprofit leaders—plus stellar references. - The satisfaction of turning optimized clicks into meals, housing advocacy, and real-world impact for Canadians with disabilities. - A formal letter of recommendation after a successful volunteering period of three months
- Remote or online
- Flexible in schedule