Founding Email Marketing & Supporter Cultivation Lead (Volunteer, Remote)

Position Title: Founding Email Marketing & Supporter Cultivation Lead (Volunteer)
Organization: Right to Live Canada
Location: Remote (Canada)

Time Commitment: Approximately 8-10 hours per week. A higher commitment may be required during the initial 2-3 month setup phase, with flexibility to scale back as core systems are established.

About Right to Live Canada & Our Mission:

Right to Live Canada is a national, start-up non-profit organization with an urgent mission: to challenge and reform the systems that lead to poverty-motivated voluntary euthanasia (MAID) and induce suffering among Canadians with disabilities.

We are founded on the concept of the 'Right to Live.' This is not merely an idea, but a call to action. It asserts that a just society has a fundamental commitment to support the lives of its disabled citizens with dignity, rather than allowing them to perish through systemic neglect. The current design of our social support systems often creates unbearable suffering, presenting state-sanctioned euthanasia (M.A.I.D) as a readily available solution. We work to expose this reality and advocate for a system redesign—one that actively chooses to support life.

The Opportunity:

This is more than a volunteer role; it is a foundational leadership position. We have our platforms (Wix and Klaviyo) and a Google Ad Grant to drive traffic, but we have yet to build a base of subscribers. We are seeking a passionate and experienced email marketer to build our email program from the ground up.

You will be the architect of our most critical channel for communication, supporter cultivation, and revenue generation. You will transform new subscribers, acquired via our ad campaigns, into a deeply engaged community of advocates and donors. Your work will be central to building the financial and grassroots foundation that will sustain our advocacy for years to come.

Key Responsibilities:

Phase 1: Foundational Setup (First 2-3 Months)

Strategy & Architecture: Develop the foundational email marketing strategy, outlining the entire supporter journey from initial sign-up to becoming a recurring donor.

Klaviyo Implementation:
- Design and build a series of professional, on-brand, and mobile-first email templates in Klaviyo.
- Architect and write the copy for core automation "flows," including a multi-touch Welcome Series and a post-donation stewardship series.
- Establish a robust segmentation framework to categorize supporters based on their engagement, location, and donation history.

Collaboration:
- Work closely with the Google Ad Grant team to ensure landing pages and sign-up forms are optimized for conversion and seamlessly integrate with Klaviyo.
- Liaise with the website management team to implement any necessary tracking snippets or on-site email capture tools.

Phase 2: Growth, Cultivation & Fundraising (Ongoing)

- Content & Campaign Management: Manage the email content calendar, executing regular newsletter campaigns that inform, inspire, and mobilize our audience.
- Fundraising: Design and run targeted fundraising campaigns, including urgent appeals, monthly donor drives, and end-of-year giving campaigns.
- Advocacy: Create email campaigns that empower supporters to take meaningful action (e.g., sign petitions, contact elected officials).

Optimization & Analysis:
- Continuously A/B test subject lines, sender names, content, and calls-to-action to improve performance.
- Monitor and report on key metrics (KPIs) with a focus on list growth, open/click rates (OR,CTR), supporter-to-donor conversion rates, and the direct revenue generated through email marketing.

How to Apply:

To apply for this foundational role, please send your resume and a cover letter to volunteer@RightToLive.ca with the subject line: "Founding Email Marketing Lead Application"