MARKETING AND COMMUNICATIONS COORDINATOR

ROLE OVERVIEW

MARKETING AND COMMUNICATIONS COORDINATOR

ABOUT US

The Volunteer Well is a Canadian non-profit dedicated to fostering a more inclusive, compassionate society by directly connecting volunteers ("givers") with individuals in need ("receivers"). Through an innovative direct-source volunteering model, we empower individuals, strengthen families, and unite communities, especially those facing systemic barriers such as women, seniors, new immigrants, low-income individuals, and marginalized groups. Our mission is carried out through Generosity Hub (currently managed via Facebook Private Group Marketplace), impactful inclusive programs and events, partnerships with businesses and philanthropists, and advocacy for generosity as a force for social change. By breaking down traditional barriers to support and promoting a culture of giving and receiving, we envision a world where kindness, justice, and human connection thrive.

WHY JOIN US?
By joining The Volunteer Well, you will:
• Be part of a passionate team committed to strengthening communities and fostering human connection.
• Build meaningful relationships and connect with like-minded individuals.
• Gain hands-on experience in areas such as digital marketing, corporate relations, finance, program coordination, and operations.
• Make a real impact while giving back to the community.
• Enjoy a sense of fulfillment by contributing to a cause that promotes inclusivity and support for those in need.

ROLE OVERVIEW
Volunteer Well is seeking a passionate and creative Marketing and Communications Coordinator to develop and execute strategies that strengthen our brand and expand our reach. In this volunteer role, you will work closely with our leadership team to craft compelling content, manage social media, enhance public relations efforts, and engage with our diverse community of volunteers and nonprofit partners. If you’re driven by a desire to make a difference and have experience in marketing and communications, this is a fantastic opportunity to apply your skills for a meaningful cause.

KEY RESPONSIBILITIES
Marketing & Communications Strategy
• Develop and implement integrated marketing communication strategies to promote Volunteer Well’s programs and services.
• Ensure branding consistency across all communication channels and materials.
• Analyze and report on key performance metrics to assess the effectiveness of communication efforts.

Content Creation & Digital Engagement
• Craft engaging content for newsletters, blogs, and social media that highlights volunteer success stories and organizational impact.
• Manage Volunteer Well’s social media platforms, ensuring consistent branding, voice, and community engagement.
• Design and update marketing materials in collaboration with the leadership team.
• Create and monitor digital campaigns to increase visibility and attract new volunteers and nonprofit partners.
• Design and manage print materials such as flyers, banners, and other offline marketing collaterals to support events, campaigns, and outreach efforts.
• Coordinate messaging campaigns via WhatsApp and other messaging platforms to engage volunteers, donors, and partners with timely updates, event reminders, and calls-to-action.

Public Relations & Outreach
• Support PR and marketing initiatives, including media outreach and campaign execution.
• Collaborate with the leadership team to build partnerships that enhance Volunteer Well’s presence and credibility.

QUALIFICATIONS
• Proven experience in communications, marketing, or public relations, ideally in the nonprofit or social impact sector.
• Strong writing, editing, and storytelling skills, with the ability to tailor messages for diverse audiences.
• Proficiency in social media management and digital marketing strategies.
• Ability to work independently and collaboratively in a remote, volunteer-driven environment.
• Passion for volunteerism and making a positive impact in the community.
• Familiarity with design tools (e.g., Canva, Adobe Suite) and analytics tools (e.g., Google Analytics) is a plus.
• Recent graduates in Public Relations, Marketing, or Digital Marketing are also encouraged to apply.

LIVED EXPERIENCE AND DIVERSITY STATEMENT
The Volunteer Well is committed to equity, diversity, and inclusion. We encourage applications from Indigenous, Black, racialized, and 2SLGBTQ+ communities, women, newcomers, persons with disabilities, low-income families, and other equity-deserving groups. We recognize that lived experience is a valuable asset and will be considered where applicable to the role.