Activities involved
Consultant or Advisor
Coordination
Data Analysis
Grant Writing
Marketing
Social Media
Skills required
Requirements:
- Interview
- Resume
- Work remotely
- Flexible in schedule
- Good for families
- Good for groups
- Good for youth
GOOGLE AD ACCOUNT MANAGER
4-6 hours
/ weekly
6 months
ROLE OVERVIEW GOOGLE AD ACCOUNT MANAGER ABOUT US The Volunteer Well is a Canadian non-profit dedicated to fostering a more inclusive, compassionate society by directly connecting volunteers ("givers") with individuals in need ("receivers"). Through an innovative direct-source volunteering model, we empower individuals, strengthen families, and unite communities, especially those facing systemic barriers such as women, seniors, new immigrants, low-income individuals, and marginalized groups. Our mission is carried out through Generosity Hub (currently managed via Facebook Private Group Marketplace), impactful inclusive programs and events, partnerships with businesses and philanthropists, and advocacy for generosity as a force for social change. By breaking down traditional barriers to support and promoting a culture of giving and receiving, we envision a world where kindness, justice, and human connection thrive. Why Join Us? • Make a measurable impact on communities in need • Be part of a passionate team that values empathy, innovation, and collaboration • Gain hands-on experience in digital marketing within the non-profit space • Strengthen your skills in campaign strategy, analytics, and creative messaging • Contribute to a mission that prioritizes equity, inclusion, and social change Role Overview We are seeking a strategic, mission-driven Google Ad Account Manager to lead the planning, execution, and optimization of our digital advertising campaigns through the Google Ad Grants program (USD $10,000/month). This role is critical to: • Increasing brand visibility and engagement • Promoting our core platform—the Generosity Hub • Supporting fundraising and volunteer recruitment efforts The ideal candidate has experience managing Google Ad Grants for nonprofits, a results-driven mindset, and a passion for social good. You’ll collaborate across departments and ensure every ad dollar is maximized to meet awareness, engagement, and impact goals. Key Responsibilities Strategy & Planning • Develop tailored Google Ads strategies that align with our outreach, fundraising, and engagement objectives • Conduct audience targeting, keyword research, and competitor analysis • Plan campaigns to promote events, initiatives, and key messaging Campaign Management • Create and manage campaigns on Google Search, Display, and YouTube • Write compelling, mission-aligned ad copy • Optimize campaigns for click-through rate (CTR), conversion rate, and quality score • Ensure compliance with all Google Ad Grants guidelines and policies Reporting & Optimization • Track KPIs and conversion goals using Google Ads, Analytics, and Tag Manager • Identify areas for improvement through A/B testing and ongoing data analysis • Provide regular performance reports (weekly/monthly) with actionable recommendations Cross-Functional Collaboration • Work closely with content, program, and web teams to ensure cohesive messaging and landing page alignment • Build organizational capacity by sharing knowledge and training internal staff on best practices and updates in digital advertising Qualifications • 1–2 years of experience managing Google Ads, ideally with non-profits or social impact organizations • Strong familiarity with Google Ad Grants structure, limitations, and optimization techniques • Proficient with Google Ads, Google Analytics, Google Tag Manager, and SEO principles • Data-driven approach with solid analytical and reporting skills • Excellent communication and time-management abilities • Google Ads Certifications (Search, Display, or Video) are a strong asset • Self-starter committed to equity, inclusion, and social good Lived Experience & Equity Commitment The Volunteer Well embraces equity, diversity, and inclusion. We strongly encourage applications from individuals who identify as Indigenous, Black, racialized, 2SLGBTQ+, newcomers, women, persons with disabilities, and others with lived experience navigating systemic barriers.We value the perspectives and skills that come from diverse backgrounds and recognize lived experience as an asset to this role.
Certification or Education Required
• 1–2 years of experience managing Google Ads, ideally within non-profits or social impact organizations • Strong understanding of Google Ad Grants structure, limitations, and optimization techniques • Proficient in Google Analytics, Tag Manager, and SEO principles • Data-driven approach with strong analytical and reporting skills • Excellent communication and time-management abilities • Google Ads Certifications (Search, Display, or Video) are an asset
Why should you volunteer for this opportunity?
Why Join Us? • Make a measurable impact on communities in need • Be part of a passionate team that values empathy, innovation, and collaboration • Gain hands-on experience in digital marketing within the non-profit sector • Strengthen your skills in campaign strategy, analytics, and creative messaging • Contribute to a mission that prioritizes equity, inclusion, and social change
Activities involved
Consultant or Advisor
Coordination
Data Analysis
Grant Writing
Marketing
Social Media
Skills required
Requirements:
- Interview
- Resume
- Remote or online
- Flexible in schedule
- Good for families
- Good for groups
- Good for youth