DIRECTOR MARKETING, COMMUNICATIONS & PUBLIC RELATIONS

About us
The Volunteer Well is a Canadian non-profit dedicated to building a more inclusive and compassionate society by directly connecting volunteers (“givers”) with individuals in need (“receivers”). Through our innovative Generosity Hub (currently hosted via a Facebook Private Group Marketplace), impactful programs and events, business and philanthropic partnerships, and advocacy for generosity as a force for social change, we empower individuals, strengthen families, and unite communities — especially women, seniors, newcomers, low-income, and marginalized groups. By breaking down barriers to support, we promote a culture of kindness, justice, and human connection.

Role Overview
The Director of Communications, Marketing & Public Relations is a strategic and governance role that offers oversight
and advisory support for all aspects of the charity’s external communications, digital marketing, and public relations. In
this role, the Director ensures that all communications and marketing initiatives are aligned with The Volunteer Well’s
mission, vision, and values, and that they effectively promote the charity’s initiatives to a diverse range of audiences.
While providing strategic leadership, the Director does not directly manage day-to-day execution but serves as an
advisor and resource for both the Board and the Communications/Marketing team.

Key Responsibilities
Governance & Strategic Oversight
 Provide expert guidance in formulating and refining communications, marketing, and public relations strategies
that align with nonprofit best practices and support the charity’s goals.
 Advise on the development and adjustment of communication policies, digital marketing practices, and media
outreach protocols to ensure consistency, inclusivity, and legal compliance.

 Work closely with the Board, attending designated board meetings and offering strategic input on
communications-related decisions.
Operational Communications & Marketing Support
 Collaborate with the CEO and the communications/marketing team to craft comprehensive strategies for
enhancing visibility across digital platforms, traditional media, and community outreach.
 Oversee the planning and execution of media outreach, press releases, and event coordination, ensuring
messaging consistency and timeliness.
 Support the formulation of crisis communications protocols and manage media inquiries to uphold the
reputation and integrity of the organization.
Collaboration & Role Boundaries
 Act as a strategic advisor to the CEO and the communications/marketing team, providing recommendations
without assuming direct operational control.
 Ensure that strategies and initiatives are executed in close collaboration with internal stakeholders, external
partners, and board members, while respecting established governance frameworks.
 Clearly delineate advisory responsibilities from day-to-day management, ensuring operational execution
remains within the purview of the designated teams.
Policy & Process Development
 Lead efforts to review, develop, and refine policies governing public relations, digital marketing, and content
dissemination.
 Advise on the creation and optimization of digital marketing strategies—including SEO, social media, and
website management—to boost online presence.
 Ensure that all communications and marketing processes meet current nonprofit standards and legal
requirements while supporting structural scalability and inclusivity.
Fundraising & Sustainability Commitment
 Contribute to the organization’s financial sustainability by actively supporting fundraising initiatives. This
includes leveraging media relationships, personal networks, and communications channels to promote funding
opportunities.
 Help ensure that the organization’s marketing expenditures and resource allocations are in line with overall
board expectations and fiduciary responsibilities.

Time Commitment & Expectation
Term: Minimum 3-year term with the option to renew.
Monthly Commitment: At least 8 hours per month for board meetings, strategic consultations, advisory support, committee work, and additional sessions with the CEO/teams as needed.
Board Meetings: Attend at least 4 of 6 virtual board meetings per year, plus strategic sessions as required.
Active Engagement: Remain involved in strategic planning and oversight of communications and marketing, without participating in day-to-day operations

Lived experience and Diversity Statement
The Volunteer Well is committed to equity, diversity, and inclusion. We encourage applications from Indigenous, Black,
racialized, and 2SLGBTQ+ communities, women, newcomers, persons with disabilities, low-income families, and other
equity-deserving groups. We recognize that lived experience is a valuable asset and will be considered where applicable
to the role.