CONTENT MARKETING AND COPYWRITING SPECIALIST

ROLE OVERVIEW

CONTENT MARKETING AND COPYWRITING SPECIALIST 
 
🌟ABOUT US
The Volunteer Well is a Canadian non-profit dedicated to fostering a more inclusive, compassionate society by directly connecting volunteers ("givers") with individuals in need ("receivers"). Through an innovative direct-source volunteering model, we empower individuals, strengthen families, and unite communities, especially those facing systemic barriers such as women, seniors, new immigrants, low-income individuals, and marginalized groups. Our mission is carried out through Generosity Hub (currently managed via Facebook Private Group Marketplace), impactful inclusive programs and events, partnerships with businesses and philanthropists, and advocacy for generosity as a force for social change. By breaking down traditional barriers to support and promoting a culture of giving and receiving, we envision a world where kindness, justice, and human connection thrive.

🧠WHY JOIN US?
By joining The Volunteer Well, you will:
Be part of a passionate team committed to strengthening communities and fostering human connection.
Build meaningful relationships and connect with like-minded individuals.
Gain hands-on experience in areas such as digital marketing, corporate relations, finance, program coordination, and operations.
Make a real impact while giving back to the community.
Enjoy a sense of fulfillment by contributing to a cause that promotes inclusivity and support for those in need.

📝ROLE OVERVIEW
Volunteer Well is seeking a skilled Content Marketing and Copywriting Specialist to develop compelling content that amplifies our mission. This role involves writing blog posts, white papers, newsletters, and social media content while collaborating with the team to craft impactful messaging. If you’re passionate about making a difference and have experience in marketing and communications, this is an excellent opportunity to contribute to a meaningful cause.

🧩KEY RESPONSIBILITIES
Develop engaging content, including blog posts, newsletters, impact stories, email campaigns, and social media copy.
Craft clear, persuasive messaging that aligns with The Volunteer Well’s mission and values.
Collaborate with the media relations team to support campaigns with strategic content.
Manage content calendars and ensure timely execution of marketing initiatives.
Analyze content performance and adjust strategies for maximum engagement.
Ensure all materials reflect the organization's voice, commitment to inclusivity, and brand consistency.
🎓Qualifications:
Proven experience in content writing, copywriting, or content marketing.
Strong understanding of digital marketing, content strategy, and social media best practices.
Excellent writing, editing, and proofreading skills with adaptability for diverse audiences.
Ability to craft content that informs, persuades, and drives engagement.
Familiarity with SEO, content management systems, and analytics tools.
Strong attention to detail with the ability to manage multiple projects effectively.

🌈LIVED EXPERIENCE AND DIVERSITY STATEMENT
The Volunteer Well is committed to equity, diversity, and inclusion. We encourage applications from Indigenous, Black, racialized, and 2SLGBTQ+ communities, women, newcomers, persons with disabilities, low-income families, and other equity-deserving groups. We recognize that lived experience is a valuable asset and will be considered where applicable to the role.