Better Business Bureau

For more than 100 years, the Better Business Bureau has been helping people find businesses, brands, and charities they can trust. Millions of people turn to BBB each year to view BBB Business Profiles and Charity Reports all available for free on BBB.org. BBB Accredited Businesses support the mission and vision of BBB, and their dues and contributions allow BBB to offer its information and services to consumers at no charge. The Better Business Bureau is not affiliated with any governmental agency.

Vision:
An ethical marketplace where buyers and sellers trust each other

Mission:
BBB’s mission is to be the leader in advancing marketplace trust. We do this by:

- Setting standards for marketplace trust
- Encouraging and supporting best practices by engaging with and educating consumers and businesses
- Celebrating marketplace role models
- Calling out and addressing substandard marketplace behavior
- Creating a community of trustworthy businesses and charities

BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics, intent, and working toward a diverse, inclusive, and equitable marketplace. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.