Ethnicity Matters

Ethnicity Matters is Canada’s leading authority in marketing and communications to a multicultural world. Our mission is to develop culturally-driven strategies and ideas for visionary brands seeking to capture a disproportionate share of the consumer market.
We are not a traditional multicultural agency—we are a business solutions company focused on creating ideas that drive sales, influence culture, and meaningfully engage diverse audiences.

Our clients include leading organizations such as TD, Rogers, Loblaws, Procter & Gamble, Kruger, BC Dairy, Toronto Ford Dealers Association, Nintendo, A&W, SickKids Foundation, Princess Margaret Foundation, Saputo, the NHL, Kraft Heinz, McCain Foods, and Pringles.