Wild Heart Collective LTD.

Since 2012, Wild Heart Collective has operated public markets in Edmonton via the 124 Grand Market, Al Fresco on 104, K-Days, and the Edmonton Christmas Market (established in 2013). We have operated over 50 locations in the last season alone across Alberta, and pride ourselves on health and safety standards above and beyond those laid out for Alberta-Approved Farmers’ Markets for the protection of our patrons and vendors.

Our production team of over 30 staff and volunteers, and over 100 rotating vendors consisting of Edmonton’s most exciting and inspired small makers and businesses have been building the annual Edmonton Christmas Market in the former Army & Navy building on Whyte Avenue.

Special Events
Wild Heart has vast experience in production of festivals, community events, and markets from small to large scale. Wild Heart can take care of everything from administrative tasks (permits, grant writing, budget maintenance) to marketing (ad buying, campaign building) project coordination (vendor recruitment, community and stakeholder engagement) and site management (infrastructure, safety plans and security).

Initiatives
Wild Heart Initiatives are community-building events and projects that are created by the Collective and then executed either in house or collaboratively with partners.
Wild Heart is proud of these events as they ignite social and economic activity in animating different communities; and promoting social engagement.

Small Business Development
Wild Heart has over 30 years of experience in management, marketing, strategy building and brand development. Wild Heart has worked with small businesses in these areas and is available for consulting and contract work.