Growth & Outreach Coordinator – List Building, Email Marketing & Social Media Expansion

🌟 About Autism Today Foundation
Autism Today Foundation is a nonprofit organization dedicated to empowering neurodiverse individuals and their families through inclusive education, advocacy, and community support. We are committed to building a compassionate and informed society that values every individual.

📌 Position Overview
We are seeking a proactive and strategic individual to support the expansion of our digital outreach through structured list building, email marketing campaigns, and social media growth initiatives.

This role focuses on growing our audience base, increasing engagement, and building meaningful connections with families, professionals, donors, and partners.

Key Responsibilities -
📊 List Building
• Research and identify relevant audiences (parents, educators, clinicians, donors, sponsors, advocates)
• Build segmented contact lists using ethical and compliant methods
• Organize and maintain contact databases in Google Sheets or CRM
• Ensure proper tagging and audience segmentation

📧 Email Marketing
• Assist in planning and drafting newsletters and outreach emails
• Support email campaign creation (Mailchimp / ConvertKit / similar tools)
• Monitor open rates, click-through rates, and engagement metrics
• Optimize subject lines and email structure
• Maintain email list hygiene (removing inactive subscribers)

📱 Social Media Expansion
• Support organic follower growth strategies
• Identify collaboration opportunities with aligned organizations
• Assist in audience engagement and comment management
• Help develop cross-platform content repurposing strategies
• Monitor growth analytics and suggest improvements

🎯 Qualifications & Skills
• Experience with list building and audience research
• Understanding of email marketing fundamentals
• Familiarity with email platforms (Mailchimp, HubSpot, ConvertKit, etc.)
• Knowledge of audience segmentation and targeting
• Basic understanding of social media growth strategies
• Strong written communication skills
• Ability to analyze performance metrics
• Detail-oriented and organized