Volunteer Social Media Specialist

At Better Days Foundation We work to provide basic human needs to families enduring poverty throughout the Calgary Area.we are looking for a volunteer to help with our social media platform.

Responsibilities:

Website /Google Ads/social media:
• Create and manage digital marketing strategy across the organization’s social media channels.  Drive change, seek opportunities, and improve credibility.  Redesign and maintain the charity's website.
• Manage multiple campaigns and use Canva tool to make templates & drive target audience, manage Google Analytics to provide success measurement, insights and opportunities. 
Social Media / Facebook Ads:
• Manage social media (Facebook/Twitter/instagram), post highly relevant articles and organization’s updates. Track social reach, mentions, and competitive streams.
• Create branded, shareable video files to post on social networks, and leverage organization’s coverage from news and media.  
• Create and manage Facebook Ads to drive donations through targeted audience reach. Optimize the ad campaigns to increase conversions, likes, and reach. Use Facebook Insights to gauge post effectiveness and gain an understanding of the non-profit’s audience.